Ideas that move people.
Redefining the power of creative impact
SAMO is a Hybrid Impact Agency built at the intersection of creativity, strategy and social change. Rooted in Somalia and connected to the world, we bring together strategists, creators and thinkers who see creativity as a tool for transformation.
Every story we tell, every solution we design and every partnership we build carries one clear mission: to turn bold ideas into meaningful progress.
More about usFour service areas
Each project uses the services the brief needs, delivered by one team.
Insight. Idea. Impact.
Insight
Listen. Learn. Understand.We begin by listening to people, context and culture. Through research and collaboration, we uncover the real challenges and opportunities that drive meaningful communication.
Idea
Think bold. Create smart.From insight comes imagination. We develop strategies, campaigns and creative concepts that are original, culturally grounded and designed to move people.
Impact
Measure. Evolve. Amplify.We deliver with purpose and precision. Every project is tracked and refined to make a genuine difference, not just in numbers but in people's lives.
Clients and partners
We partner with institutions, organisations and changemakers who believe powerful ideas can move people. To date, SAMO has worked with 26 clients across government, NGOs, education, sport and business.
Let's create ideas that move people
Every change begins with a conversation. If your brand, organisation or cause deserves to be heard, let's make it happen, together.
Creativity isn't decoration. It's direction.
SAMO is a Hybrid Impact Agency, headquartered in Kismayo with a second office in Mogadishu.
SAMO is a media and communications company based in Somalia. We work with government ministries, local and international NGOs, sports bodies and businesses. We produce documentaries, live broadcasts and campaigns, and we bring communities together through dialogues and public events. Our work is made in Somalia, by a Somali team, for Somali audiences.
To build a future where creativity drives transformation.
A world where ideas spark change and innovation shapes impact, where design, storytelling and strategy work together to move people, strengthen communities and reimagine what progress looks like in Africa and beyond.
Creative strategy, storytelling and digital solutions.
To help organisations communicate with clarity, connect with purpose and drive lasting change across Somalia and beyond.
Our values
Our team
13 people across four departments, working from our offices in Kismayo and Mogadishu.
Work with our team
Tell us about your project and we will put the right people on it.
What we deliver
Sectors we work in
Our setup
- Field productionGimbal stabilised camera rigs and audio kits for documentaries, interviews and event coverage.
- Live broadcastingMulti camera live streams with live graphics and scoreboards, streamed to several pages at once.
- Post productionIn house editing, motion graphics, design and subtitling.
- LanguagesSomali, Maay and English, with translation and subtitling.
- OfficesHQ Kismayo, Mogadishu.
- Team13 staff across leadership, operations, media production and programmes.
Policies and standards
Our policies apply to every project and every client.
Need our capability statement?
Contact us for our policies, references and samples of past work.
Our services
From communication strategy to live broadcast and community events, delivered by one team across Somalia.
Not sure where to start?
Share your objective and timeline. We will recommend the services that fit.
Stories that shape perception
Documentaries, live broadcasts, campaigns and coverage for institutions, NGOs and communities across Somalia.
Every change begins with a conversation.
If your brand, organisation or cause deserves to be heard, let's make it happen, together.
